Job Description
Do you want to play a key role in building the LEGO Brand and communicating to millions of children, shoppers and gift givers in China?
Here's a phenomenal job opportunity for you to give high impact on campaigns delivered by the LEGO Group and build a long-term sustainable brand platform!
Play your part in our team’s success
The LEGO Agency is part of the LEGO Group that and focuses on delivering outstanding campaigns, insight driven & fit for purpose solutions across the LEGO group both developing Global Campaigns and also covering 4 main regions – AMS, EMEA, China & APAC.
The LEGO Agency Asia covers both China and APAC markets and is focused on developing End-to-End campaigns for the whole Asia region with special focus on China – occasion campaigns and amplifying global campaigns with a regional twist – incl. Full value chain from campaign strategy to final in-store solutions.
Core Responsibilities
- Co-create China communication concept development and oversee the creative work end-to-end
- Amplify Global campaigns in a locally relevant way with relevant consumer insight and effective media touchpoints
- Originate Local creative campaigns with Global brand DNA
- Lead and inspire the Creative teams, partner with Marketing department
- Strong insight in communication trends in China
- Partake in developing creative briefs based on business briefs received from China Marketing team
- Be a strong LEGO Leader for the Creative team
Do you have what it takes?
- Strong knowledge and application of the Chinese digital eco-system
- Master degree in fine arts or similar, or the school of Life in an Advertising Agency is preferred
- Minimum 6-10 years of experience in leading creative teams from big MNCs
- Strong presentation skills
- 8 years and above working experience, strong in social and digital creative experience
- Ability to work with external partners e.g. Global and Local Brand team, media agencies, production companies
- Proficiency in Mandarin and English preferred
- Traveling between offices in China, Singapore and Europe will occur – and readiness to direct teams in on-line meetings as well
#LI-SX1
What’s in it for you?
Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
- LocationShanghai, Shanghai, China
- Job ID0000007693
- CategoryCreative & Design
