ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascal + Friends, NOOD, BONKERS, Gumi Yum Surprise and Dose & Co.
The Opportunity
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ZURU Edge's fastest-growing brand is looking for an ambitious Marketing Executive to help take Rascal + Friends to the next level. You will support the development and execution of world-class strategic marketing initiatives across a wide range of marketing disciplines, including digital media, influencers, grassroots activations and more. In this role, you will be a cross-functional champion, working with our in-house team of experts to set the global strategy for Rascal + Friends from our office here in Auckland, NZ.Working closely with our Marketing Manager, you will:
Lead the relationships with our core brand influencer team, writing briefs and monitoring performance to ensure the team delivers best-in-class content.- Lead the execution of paid influencer campaigns, including drafting content briefs & KPIs, setting budgets, approving content & evaluating performance.
- Lead influencer seeding campaigns, working with our global in-house influencer team to manage seeding hundreds of influencers & secure content.
- Support in the day-to-day execution of global social calendars, reporting and content management of owned channels.
- Supporting NPD launches into new markets, including preparing product positioning, conducting competitor research, developing product launch marketing strategy and collaborating with internal teams to execute activations.
- Lead day-to-day relationships with our global PR agencies, reviewing collaborations and press opportunities and holding them accountable against KPIs.
- Lead execution of local grassroots marketing activations, including sourcing activation ideas, managing execution and evaluating ROI.
- Support in the reconciliation of brand marketing budgets with support from Marketing Manager.
- Collaborate and work cross-functionally with the wider brand marketing, content and creative teams to cross-pollinate learnings and provide support as needed.
- Influence brand strategy and growth opportunity recommendations leveraging customer, consumer, and brand data.
- Suggest content ideas across brand channels that align with overarching platform and content strategy.
- Support in the creation of core brand assets, including presentations to be utilised by the wider business.
- Support in the reporting of marketing activity, to assist in team decision-making
What you will bring:
- 1-2 years’ experience in a marketing role, with a growing understanding of core marketing principles, preferably brand marketing, digital media and influencers
- Ability to multi-task and be able to set priorities and stay focused in a dynamic and changing environment.
- Apply creative yet analytical thinking with a hunger to continuously grow and learn.
- Strong verbal and written communication skills.
- Ability to use Microsoft Office programs.
LIFE@ZURU
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.
WHAT WE OFFER
\uD83C\uDF31 Culture for Growth
\uD83E\uDDD8 Health & Well Being Benefits (including an onsite 24/7 gym)
\uD83C\uDF0E Global Opportunities
\uD83D\uDCA1 Surrounded by an A Player Team
\uD83D\uDCB0 Competitive Remuneration
\uD83D\uDC36 Furry Office Friends
\uD83C\uDF53 Lots of fresh fruit, coffee, pals fridge and more
ZURU – Tomorrow Reimagined
\uD83D\uDE80ZURU.com
#LI-GH1
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