About the company:
The company is a multinational conglomerate leading globally in Engineering and R&D (ER&D) services. It operates in over 50 countries worldwide. A strong, customer-focused approach and the constant quest for top-class quality have enabled the company to attain and sustain leadership in its major lines of business for over eight decades. With 976 patents filed for 57 of the Global Top 100 ER&D spenders, the company lives and breathes engineering and technology. The company’s expertise in engineering design, product development, smart manufacturing, and digitalization touches every area of our lives. With 90 Innovation and R&D design centers globally, they specialize in disruptive technology spaces such as EACV, Med Tech, 5G, AI and Digital Products, Digital Manufacturing, and Sustainability.
$ads={1}
Key Responsibilities:
- Develop an impactful content program around key themes and anchor assets.
- Collaborate with the marketing team to develop content plans.
- Drive website transformation with an audience-first mindset to grow top-of-funnel leads and brand awareness.
- Drive Brand refresh & positioning while ensuring writing style & messaging is consistent with the brand guidelines.
- Work with internal and external stakeholders to develop compelling content.
- Write content based on in-depth customer persona research, competitive analysis, SEO and keyword research, industry/market research, and conversations with sales/product marketing teams.
- Perform ongoing tracking and reporting on the performance of content pieces.
Must have:
- Minimum 5 years of experience
- Exposure to B2B technology & engineering space
About WinnerBrands
At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/
