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Mission/ Core purpose of the Job: (Short description)
- To coordinate the execution of all marketing activities and marketing promotion plans within all Consumer and Business Channels including coordination of all projects and events
- To ensure best practice in marketing within the channel in alignment with organisational strategy
- Ensure that execution of plans are aligned to local market preferences
Context: (Global influences, environmental / industry demands, organisational mission, etc.)
- Fast moving industry with constantly changing business requirements and technologies
- Fluid complexities of customer expectations and demands
- Highly competitive market with new and established competitors and aggressive competitor strategy and delivery
- Highly dynamic and fluctuating Telecommunications industry
- Total customer experience for MTN brand
- Constantly changing consumer and market needs
- Diverse needs in various local areas
- Fast paced environment
- Market dynamics and developments
- MTN policies, processes and procedures
- Regulatory industry norms govern MTN and partners
- Highly pressurized, deadline-driven environment
- Highly legislated / regulated environment requires compliance
- Participative environment – highly diverse and team-focused
- Reliant on third parties to execute functions
Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA's)
Key Tasks: Indicates those KPA’s that are essential to the position itself. These are normally specific to the incumbent, the job and the function. Excludes role and leadership / management.
- The coordination of marketing solutions and service excellence to ensure effective sales and promotions of products throughout all regional sales channels
- To understand, anticipate and capitalise on changes in consumer behaviour
- Drive relationships with Internal and external stakeholders
- To achieve measurable results
Operational Coordination and Marketing action plans alignment and implementation
- Implement sales and service campaigns in alignment to regional marketing strategy.
- Implement Regional planning in terms of marketing activities for the trade
- Determine what activities take place in the region that generate sell through of product and offers
- Manage OEM model and OEM relations at Regional Level
- Review and implement MTN and OEM incentives in the trade environment.
Co-ordinate the execution of the marketing action plans across all channels
- Co-ordinate and use of the production POS material within the channels with external suppliers
- Co-ordinate the use and design of all new POS and marketing elements with the region
- To give feedback on regional promotion and incentive programmers to improve business.
- Arrange and co-ordinate all regional activities, events, sponsorships within the region
- Co-ordinate the dissemination of communication to region.
- Make inputs with regard to the long term implications of action plans from a broad perspective
- Drive best practice, continuous improvement and innovation at process and procedure level and ensure innovation to improve best practice
- Identify and explore innovative ways to enhance the consumer and business channel performance and marketing mix
- Understand, and collate innovate ways, local requirements and action plans for the different regions in relation to the execution and implementation of the strategy, to also liaise with the approved stakeholders.
- Co-ordinate the Implementation of BTL projects and elements
- Coordination of production of BTL elements
- Implementation of the BTL projects approved and execution of BTL elements
- Co-ordinate the execution of sales via marketing activities at a regional level.
Relationship building and maintenance
- Build and maintain relationships with all stakeholders, including suppliers, stores, shopping malls and community leaders and representatives
- Follow up on and respond to all queries
- Maintain good communication and relationships
Report Generation
- Generate Weekly & Monthly reports pre & post promotions, as required.
Budget Management
Contribute to the forecast and offer input into the budget
- Manage and optimise the budget, ensuring all expenditure is in line with the agreed budget
- Identify areas where money is lost and seek ways to reduce expenditure
- Identify and communicate opportunities to generate additional revenue
Customer Satisfaction
- Establish and build relationships with all relevant stakeholders
- Align service delivery to local market segments
- Understand customer needs and develop and fine-tune delivery accordingly
- Ensure customer needs and requirements are satisfied through appropriate systems, processes and procedures
- Put contingency plans in place to prevent delays and enhance the customer experience
- Adopt a proactive approach to prevent problems from arising in the future
- Initiate change to continually improve all aspects of service delivery
Drive continuous improvement as an important element of service delivery
- Deliver measurable results
Collaboration: Refers to formal and informal relationships
Responsibility towards: who are they and what do they receive from the incumbent.
Direct reports : None • Matrix reports: Trade Marketing Manager • Key customers: Stores (owned & non-owned), retail chains, informal channel Direct and Indirect • Key suppliers: Marketing, Contractors, Activations Agencies, Printers, Media Houses, Media Booking Agencies, Media • Relations, etc.: Internal Departments, outsource companies, shopping malls, community leaders, suppliers, agencies, retail outlets (both owned and non – owned), retail chains, informal channel Direct and Indirect
Discretionary Space: The degree to which individuals are allowed to exercise independent thought and judgement.
Independent thought and Judgment: Relates to the decision-making constraints place upon a position or conversely, the degree of freedom in decision-making.
- Work is done according to practical, clearly structured work procedures
- Make decisions to drive adjust the execution of the marketing activities in order to align them culturally to the local market
- Use information to deliver in-built excellence
- Make judgement calls to ensure delivery of highest quality and excellence
- Make judgement calls regards the customisation of given strategies into a local flavour, without transgressing the overall plan, policies or procedures
- Prioritisation of work
- Decision-making that is effective and responsible for profit and customer and business sustainability and growth
- Implement efficiencies and effectiveness of systems and processes
Minimum Requirements - minimum necessary, and not the ideal / preferred should be included.
Education:
- Post matric qualification in marketing communications or similar relevant qualification
- Project planning diploma, or similar qualification or proven experience
Experience:
- At least 3 years of Industry experience
- Experience in the execution of marketing and promotions
- Experience in Project management
- Experience of Informal Markets
- Market Insight
Training:
- Procedures and processes
- Products and Services
- Systems training
- Computer training
- Project management
- Marketing
Competencies
Knowledge:
- Knowledge of quality standards
- In-depth knowledge of standard operating procedures
- Knowledge of MTN business processes and procedures
- Computer Literate, including MS Office applications
- Familiar with MTN products and services
- Knowledge of market segmentation
- Understanding of market research and ability to interpret trends
Skills / physical competencies:
- Relationship skills – to build relationships to facilitate efficient execution of marketing activities
- Priority setting skills – able to manage time, tasks, tools and outputs in order to meet pre-determined deadlines
- Problem solving skills - practical troubleshooting
- Communication skills (written / verbal)
- Ability to coordinate and organise
- Scanning skills – to search for new ideas, trends and principles
- Business acumen –understanding of the business as a whole
- Marketing acumen – in tune with customer and market needs
- Negotiation skills
- Analytical skills
- Flexibility – the ability to adapt and change in the light of changing circumstances / new information
- Culture diversity management skills
- Stress management skills
- Presentation skills
- Ability to execute a mall type promotional activity
Behavioural qualities:
- Team orientation – working in an integrated team environment
- Strong relationship and networking skills
- Influencing skills
- Communication skills
- Focus and persistence
- Reliable and dependable
- Assertive – being tough when necessary without fear or favour
- Proactively drive the activities
- Initiate ongoing changes to maximise productivity and influence the future
- Focused and priority driven – staying focused amidst the multiple demands and expectations
- Attention to detail
- Highly driven and motivated individual, with strong personal presence, integrity and resilience
- Decisive
- Action-oriented
- Diplomacy and tact
- Relationship builder – strong people focus
KPA Quality Standards/ Measures (KPI’S for job)
- Quality of execution of marketing activities
- All logistics arranged according to instruction and within budget
- Relationships and networking
- Queries resolved timeously
- Expenditure within budget
- Customer satisfaction index (CMAT targets)
- Measuring market share and sales
- Innovation, creativity and originality of event – “WOW” factor
